Digital Main Street Program - Helping businesses get online

Published on June 11, 2020

The province has partnered with the federal government to create a new program aimed at helping small businesses seize big opportunities. The Digital Main Street program's $57 million investment will support up to 22,900 Ontario businesses in accessing new opportunities by creating and enhancing their online presence. It will expand their reach to new customers in and beyond Ontario, including offering grants up to $2,500 per small business to help them adopt new technologies. This program, in concert with the recently announced investment in rural broadband, will help pave the digital road for Ontario small businesses to travel en route to success.

The Digital Main Street program will help businesses get online and take advantage of valuable e-commerce opportunities though four targeted initiatives: 

  • shopHEREwill leverage Ontario’s strengths by hiring highly skilled and trained students to build and support the launch of online stores for businesses that previously did not have the capacity to do so themselves. The core goal will be to help small businesses compete and grow, in a world that is increasingly online, to help them recover as quickly as possible following COVID-19.  
  • Digital Main Streetwill help businesses sell more effectively once they’re online by providing next-level support through an up to $2,500 grant for them to adopt new technologies and embrace digital marketing. Businesses will also have access to Digital Service Squads, which will provide personalized, one-on-one support to help them navigate these new tools and maximize their return on investment. 
  • Futureproofing Businesseswill provide a tailored evaluation for businesses by analyzing their business models and potential digital transformation pathways. Staffed by a team of talented students, Futureproofing Businesses will help businesses develop and implement a plan that will help them adapt to new digital trends, challenges and technologies. 

The Recovery Activation Program is a virtual learning platform targeted at supporting small and medium-sized businesses to develop resiliency in their back-office operations by adopting online and virtual systems.

For additional information, please click here.