Provincial Tourism Marketing & Ontario Live - Creating Opportunities for Ontarians to rediscover their communities and culture

Published on June 12, 2020

Ontario announced two new initiatives to encourage homegrown tourism and talent: a new $13 million funding partnership between Destination Ontario and Destination Canada to reinvigorate local tourism marketing, and the launch of Ontario Live — a new virtual hub designed to promote and support businesses in the tourism, sport, and creative sectors.

As the government moves forward with the reopening the province, we are proud to invest $7 million through Destination Ontario to support local marketing initiatives that will help to set communities across the province and the tourism industry on a path to recovery.  This $7 million investment, combined with $6 million from Destination Canada, for a total of $13 million, will deliver locally driven marketing programs that will incentivize Ontarians to explore their local communities – reinvigorating local tourism economies and delivering a much-needed boost to local businesses.

As Ontario emerges from the COVID-19 outbreak and physical distancing practices continue, we are finding new ways to foster and market our province’s vibrant cultural landscape and creative industries.  That’s why the government has launched Ontario Live, a new virtual hub that reconnects Ontario artists, tourism operators, attractions and businesses with online audiences from across the province and around the world.  Ontario artists, operators, attractions and businesses are encouraged to register on Ontario.Live for the opportunity to connect with online audiences.

Ontario Live will continue to evolve and grow, connecting people with more made-in-Ontario offerings, while helping businesses with immediate and on-going revenue generation.

When the COVID-19 outbreak hit, the tourism and arts sectors were hit hard. And we know that once the outbreak recedes, these industries will be an important part of the province’s economic recovery.

The ministry will continue to work with the tourism and arts sectors to ensure that, as the province gradually reopens, Ontario will be in the best position to welcome the world back to our province.